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Common Ground: What Big and Small Brands Need from Packaging Print
The shop shelf is tough won territory and brands of all sizes are keen to stand out. So what are their plans for maximum impact and how can flexo help them win? When Colombian Natalia Welch went to launch her UK-based food start-up, Pura Panela, in 2015, she faced a problem: it wasn’t just her brand that was unknown in the UK, but the product itself. Back home in Colombia, panela was ubiquitous. You could buy it straight from farms in plain plastic bags. But in the UK it meant nothing. Worse: panela is Latin America’s natural and healthy sugar cane-based alternative, and sugar is a category with a distinctly unsavory reputation among UK consumers. So how could Natalia get this unknown product the attention it needed on crowded shelves, and tell shoppers it was different?
Full article you can read on miraclon website.
Polish version was published in February 2020 issue of "Świat DRUKU".
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The doors to FESPA Global Print Expo and European Sign Expo 2021, Europe’s leading exhibitions for speciality print and signage, will open in just a few days (12 – 15 October 2021 at the RAI, Amsterdam, The Netherlands). For the first time since Spring 2019, FESPA is welcoming its communities of print service providers and sign makers back to a live event, with a focus on bringing colour back after 18 extraordinary months for these industries.
Elitron will be showcasing the following: Kombo SD+ 31.20: multi-function, digital cutting table with full range of cutting tools for all your digital finishing requirements; Kombo SDC+ 31.20: multi-function, flexible, digital conveyor cutting table with full range of cutting tools for both roll and rigid media and others Elitron Innovations for 2021.
Under the heading ‘New beginnings. New opportunities’, Agfa celebrates the gradual ‘reopening’ of the world and the occasion to present its updated range of inkjet printing solutions live to the European graphic industry at FESPA in Amsterdam (12-15 October).
